Podcast advertising that drives results for your brand.

No two ways about it: podcast advertising works. In fact, Kantar ranked podcasts as the most effective online media channel, above social media ads, influencer content and every other channel. From driving mass awareness to converting a highly targeted, niche audience, podcast advertising can do it all.

Tailor your campaign with ads, sponsorships voiced by podcasters themselves or longer form branded content, all through the Acast Marketplace. Tap into audiences that trust podcasters and their advertising, and make far deeper connections than other traditional channels can offer.

Get in touch now

No two ways about it: podcast advertising works. In fact, Kantar ranked podcasts as the most effective online media channel, above social media ads, influencer content and every other channel. From driving mass awareness to converting a highly targeted, niche audience, podcast advertising can do it all.

Tailor your campaign with ads, sponsorships voiced by podcasters themselves or longer form branded content, all through the Acast Marketplace. Tap into audiences that trust podcasters and their advertising, and make far deeper connections than other traditional channels can offer.

Get in touch now

The home of podcast advertising

66,000 shows with 400m monthly listens. Acast offers both global scale and hyper-relevance, to help achieve your own specific campaign goals.

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Our podcasts cover every genre imaginable, so Acast can deliver your message to exactly the right listener, wherever and however they choose to listen — be that on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Samsung Free, in the car, on smart speaker and hundreds of other ways.

Our experience working with thousands of brands and media agencies around the globe makes Acast the only partner you need to make your campaign a success.

Targeting: Make the right impression

Acast invented podcast advertising as we know it today by introducing Dynamic Ad Insertion — and we continue to drive innovation of the industry every single day.

Dynamic Ad Insertion automatically places your most up to date brand messages within podcasts across every platform and player — and throughout a show's entire back catalog, at the moment a consumer chooses to listen.

Acast offers the most advanced targeting in podcasting — including through curated collections, subjects and topics, keywords and demographics — ensuring your message is always delivered to the right listener, in the right place, at the right time.

Our latest innovation, Conversational Targeting, lets you target specific conversations happening within hundreds of thousands of podcast episodes — so your campaign is heard in more relevant context than ever before.

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Metrics and Insights

Get to know your audience better 
and create measurable brand lift.

We provide valuable insights to help you plan and execute your campaign.

We work with industry-leading partners to help you measure the effectiveness of your campaign.

We evaluate the effectiveness and impact of your ads. Meaningful metrics like brand awareness, ad recall and consideration allow us to optimise your campaigns together.

We are fully IAB certified about brand safety beyond compliance alone.

Ad formats that work for you

Deliver your message in the right way.

Advertising

Short pre-recorded messages, offering meaningful reach at scale. Supply your own ad, or work with our in-house creative team to make audio that cuts through.

Sponsorships

Longer, editorialized messages delivered by the podcaster themselves. Work with creators from household names to niche influencers, to deliver native, creative, authentic reads.

Branded Content

Own your own editorial content in podcasting - from brand-dedicated segments, to whole episodes or even entire series. Create longer-form storytelling which creates an ever deeper connection with listeners.

Acast Creative

Award-winning brand stories

Acast Creative is the first-of-its kind service which allows brands to deliver even richer Brilliant Brand Stories through podcasts.

From long-form audio - including full branded series and episodes - to video, social, live events and more, we enable brands to connect with podcast listeners through content powered by storytelling.

Bringing together the best podcast voices with the best brand storytelling, we even win awards for it.

Acast Automated

Programmatic Advertising

We've pioneered programmatic in podcasting for five years. It's our fastest-growing sales channel and three in five of our advertisers think it will be one of the most important buying routes over the next few years.

For advertisers, our programmatic campaigns deliver seamlessly against campaign KPIs (key performance indicators) with SSP-side (sell-side platform) deal setup. We can work with a wide range of buying platforms and executions (both private marketplace and programmatic guaranteed) and we prioritize premium CPM (cost per thousand impression) levels, rather than an unlimited, commoditized open marketplace route.

Start your podcast advertising campaign with Acast now

Start building your campaign in just a few clicks.

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