Creative Process

Acast and Laylo bring fan messaging to podcasting

Acast and Laylo bring fan messaging to podcasting

2022.05.04

Acast has partnered with Laylo, a messaging and CRM platform for creators, to further empower its podcasters. The partnership gives Acast creators access to Laylo’s suite of audience engagement tools, plus a tailored program around connecting with their audience. 

The program will begin with select Acast podcasters receiving guidance from Laylo around their unique podcasting initiatives.

Using Laylo, podcasters can connect with their fans directly and message them about new content, merch, events, and more. Acast is partnering with Laylo to give Acast podcasters the ability to better reach and engage fans in social channels to boost audience growth and engagement.

“Partnering with Laylo is another way we’re making good on our mission to bring Acast podcasters the best tools in the business,” said Stacey Goers, Senior Product Manager at Acast. “In this initial program with a group of podcasters, we’re helping them grow their audiences and make money from their shows.”

“We couldn’t be happier in partnering with Acast,” says Stephanie Allen, Vice President of Partnerships at Laylo. “This strategic program provides further audience engagement for podcasters, and we look forward to working hand-in-hand with Acast and their Creators.”