Advertiser stories

Case studies, interviews with our brand partners, and advice on how to build the best podcast advertising, sponsorship and branded content campaigns.

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Martell and Guys Next Door’s “Black History Month Experience” drives a 130% lift in purchase intent among podcast listeners

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Acast creates a branded podcast series with a difference to boost key metrics for Ulta Beauty

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Podcast Advertising: The Ultimate Guide

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Popchips sets listeners a positivity challenge as part of comedy-fuelled podcast partnership with Acast, featuring a media-first execution

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Are you listening? How Acast has quantified the ‘attention economy’ for podcasting

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Advertising in podcasts gives an average of four times the money back

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Acast launches podcast episode-level Conversational Targeting advertising capability

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Say hello to Conversational Targeting

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Podcast listeners want ads created specifically for podcasts, and form weaker connections with brands that repurpose radio ads to the medium

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Podcasts are providing a safe space for all women, and the brands who support them

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How podcasts stack up against radio — and what listeners’ implicit associations mean for advertisers

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HSBC UK sees 18% increase in brand recall following podcast advertising campaign in partnership with Acast and Shelter

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Time to talk: Five podcast campaigns that nailed Sponsored Stories

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US podcast fans are spending even more time listening, according to new study from Acast and Nielsen

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Busting some of podcast advertising’s most common myths

Podcast

What advertisers need to know about Audio Fiction fans

Podcast

Pioneering programmatic in podcasting: what we’ve learned in 4 years as market leaders

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The creative opportunity: 3 ways brands can support the podcast landscape

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3 ways branded podcasts are engaging listeners

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2021: The year branded podcasts take centre stage

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Staying relevant while people #stayathome: How podcasts can be the answer for brands reviewing their creative during the COVID-19 pandemic

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Branded podcasts. They’re a thing.