Learning & Guides

How to brief a podcast host for an ad read

Give the host three talking points, one call to action and a do-not list, not a script. Here's what a host-read brief should contain, and the limits to know before you submit one.

News & Insights

Same you, fresh energy: why podcasts are where the new year reset happens

Learning & Guides

Podcast brand safety tools: what to look for and how networks compare

Learning & Guides

How to create a 30-second podcast ad (with word counts and structure)

News & Insights

Clear
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Learning & Guides

Who are the biggest players in podcasting? It depends what you count

Podcast rankings measure different metrics. Read why Acast is the global powerhouse driving the business of podcasting and how to evaluate your next media buy.

This is some text inside of a div block.
Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

This is some text inside of a div block.
News & Insights

Podcast Pulse 2026: The format argument is over.

The format argument is over. Podcast Pulse 2026 reveals that podcast fans are picking whatever best fits the moment they're in.

This is some text inside of a div block.
Learning & Guides

How to run cross-network podcast ad campaigns

Frequency caps and reach dedupe don't carry between podcast networks, and no platform can fix that. Here's how to plan a multi-network campaign around the limitation: consolidate first, normalize measurement before launch, and manage frequency with flighting.

This is some text inside of a div block.
Learning & Guides

Should I Include Podcasts in My Media Plan?

Podcasts reach 165 million monthly US listeners and deliver a 4.9x ROAS. Here's how to evaluate where they fit in your media mix and which format makes sense for your objectives.

This is some text inside of a div block.
Learning & Guides

A podcast advertising strategy that works for DTC brands

Median DTC acquisition cost has climbed to $130 to $156 while host-read podcast ads land at $24 to $58. Here's the two-phase campaign structure that works, the unit economics test to run first, and how to measure it without relying on promo codes.

This is some text inside of a div block.
Learning & Guides

Host-Read Sponsorships vs. Targeted Podcast Ads: What's the Difference?

Host-read and targeted podcast ads solve different problems. This guide breaks down how each format works, the performance and cost differences, and when to use each in your campaign.

This is some text inside of a div block.
Learning & Guides

How to buy podcast ads programmatically

A practical guide to buying podcast ads programmatically: how automated audio buying works, the three routes to buy, what you can target, and how programmatic compares with host-reads on cost.

This is some text inside of a div block.
Learning & Guides

How to repurpose podcast ads for other channels

How to repurpose podcast ads for social, video, display, and email without losing impact, plus the one mistake that kills cross-channel audio: treating a podcast ad like a radio spot.

This is some text inside of a div block.

No articles found

Try a different search or reset your filters.

Reset Filters

Editor picks

Check out Acast’s Editors favorites.

Learning & Guides

Acast's ad platform vs Spotify Ads Manager: which is better for podcast advertisers?

Compare Acast’s ad platform and Spotify Ads Manager on host reads, pricing, reach and targeting. Only one lets you book host-read sponsorships yourself.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

This is some text inside of a div block.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About usNewsroomSupport
LegalCareersInvestor relations
Acast Studios London
© Acast. 2025
Do Not SellPrivacyCookie Settings