Why podcast advertising?

Podcasting is one of the most powerful, impactful mediums for advertising. Here’s why.

Learn more

Podcasting is one of the most powerful, impactful mediums for advertising. Here’s why.

Learn more

The most intimate medium, reaching the most engaged listeners.

Podcasts are a truly intimate medium – you’ll reach consumers on a much more personal level compared to traditional formats like TV or radio.

Spoken word delivers active listening and heightened engagement. Podcasting is a truly ‘lean-in’ medium.

Content is deliberately sought out by the listener, and consumed whenever and wherever they choose.

Podcasts reach both mainstream and niche consumer passions.

Metrics and Insights

Lower ad load.

Better engagement.

Compared to TV or radio, podcast advertising requires a significantly lower ad load.

That means greater share of voice for brands and sponsors within each episode, less noise, and listeners who are more receptive to your messages.

Metrics and Insights

Ads people won’t skip.

Ads in podcasts are part of the overall storytelling, seamlessly integrated into the narrative.

They’re perceived as less intrusive, so listeners have less inclination to skip them, compared to traditional media.

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