Why podcast advertising?
Podcasting is one of the most powerful, impactful mediums for advertising. Here’s why.
Learn morePodcasting is one of the most powerful, impactful mediums for advertising. Here’s why.
Learn moreThe most intimate medium, reaching the most engaged listeners.
An intimate and immersive experience
+Podcasts are a truly intimate medium – you’ll reach consumers on a much more personal level compared to traditional formats like TV or radio.
Undivided attention
+Spoken word delivers active listening and heightened engagement. Podcasting is a truly ‘lean-in’ medium.
On-demand: any time, anywhere
+Content is deliberately sought out by the listener, and consumed whenever and wherever they choose.
Every passion point
+Podcasts reach both mainstream and niche consumer passions.
Metrics and Insights
Lower ad load.
Better engagement.
Compared to TV or radio, podcast advertising requires a significantly lower ad load.
That means greater share of voice for brands and sponsors within each episode, less noise, and listeners who are more receptive to your messages.
Metrics and Insights
Ads people won’t skip.
Ads in podcasts are part of the overall storytelling, seamlessly integrated into the narrative.
They’re perceived as less intrusive, so listeners have less inclination to skip them, compared to traditional media.