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Acast, the world’s leading independent podcast company, has partnered with the global technology giant Samsung on an international deal that will see its portfolio of more than 30,000 podcasts distributed directly to Samsung Galaxy users.
Acast is one of the inaugural partners for the European launch of Samsung Free, the technology company’s new one-click podcast app that will be pre-installed on all Galaxy smartphone devices and made available to download for other Samsung users.
Samsung Free — the app previously known as Samsung Daily, which is pre-installed on all Samsung Galaxy phones — will now feature a podcast player, meaning users can access their favourite podcasts in the same app they use for their news, TV, and games.
Samsung Free recently launched in the US, and Acast podcasts are also being distributed to US users, but this is the first time Samsung has offered a pre-installed podcast app on its European-sold devices. Samsung currently holds 31% of the European smartphone market*.
Leandro Saucedo, Chief Business and Strategy Officer for Acast, said: “Acast will always champion the open podcasting ecosystem, with a firm belief that listeners should be able to access their favorite podcasts wherever, whenever and however they want — and that creators should be able to make money from all those listens.
“The launch of Samsung Free supports our open approach, providing a one-click solution for listeners around the world, and increasing exposure for our podcasters to millions of potential new listeners already using Samsung Galaxy devices. For a major household brand like Samsung to show such strong support for podcasting and the open ecosystem is positive news for the entire industry.”
“We are working hard to deliver more to our customers, wherever they are. The growth of Samsung Free is a result of our relentless pursuit to provide high quality content to our customers,” said Richard Jakeman, European Head of Business Development. “It has been a great opportunity for us to partner with Acast, who are helping us offer thousands of podcasts to Samsung Galaxy customers through the Listen Tab.”
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