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Acast builds International team with focus on expansion
Acast builds International team with focus on expansion
2021.11.24
Acast has appointed Megan Davies as its new Managing Director, International, with special responsibility for continued expansion into countries where Acast does not yet have a separate business entity
Acast, the world’s leading independent podcast company, today announces the appointment of Megan Davies to head up its new International team as Managing Director, International. Acast’s International team has been created to focus on analyzing different countries’ demand for the services Acast offers — with particular emphasis on those countries where Acast does not yet have its own staff on site.
Acast has local teams in 12 countries, having launched on-the-ground operations in new markets including Mexico and Canada last year, and Davies and her team will look at demand for podcast advertising from brands in other countries where audio is a burgeoning medium — as well as those in which Acast’s global network of podcasts already have an established audience or the potential to resonate with local listeners.
And the team already has a head start, having pre-launched in locations including the Netherlands, Italy and Singapore — where Acast has an established portfolio of listens and the ability to meet advertiser demand.
“We’re putting even more focus on growth in new markets across Europe, South America and Asia. The aim is firstly to satisfy the increasing advertiser demand we’re seeing in these countries, and secondly to grow listens in these areas for our network of podcasters — in turn making them more attractive to local brands,” said Megan Davies, Managing Director, International at Acast.
“We already work with plenty of advertisers who also want their campaigns to reach listeners in multiple markets — and we host thousands of podcasts with large, established audiences outside of their ‘home’ countries — so the introduction of our International team represents a big opportunity for Acast to strengthen our position globally, and to supercharge our growth.”
“This investment makes Acast even more agile, and opens up new opportunities for us all over the world,” said Ross Adams, Acast CEO. “If we see accelerated demand, we should simply meet it — and Megan’s appointment, coupled with the formation of our International team, will help us spread knowledge of Acast and our advertising marketplace globally.”
Davies was previously Acast’s International Director of Sales and has 10 years’ experience across technology, international sales, and media.